The Dead Disney Brand and the Return of Bad News Bob Iger

Walt Disney World Resort Entrance by Denis Adriana Macias. Wikimedia Commons.

Disney is a childhood staple for many of us. It reminds us of the magic we felt when were children. As of late, there have been valid complaints and criticisms about how the company has been run under Bob Chapek, with the raising of park prices and the cutting of benefits to guests within the parks. Bob Chapek has been a terrible CEO. He’s a Bad News Bob.